Ife is a global makeup artist, beauty educator, and entrepreneur. She is the founder and lead artist of the Glee Makeovers brand which includes makeup artistry, bridal hair styling, and semi-permanent makeup.

Although with an MA in Social Policy from the University of York, Ife has always been skilled at different types of crafts and in 2014, decided to pursue a career in makeup. Her professional makeup artistry career kicked off in 2015 when she completed training with Brushes ‘n’ Colours and went on to get further upgrades with renowned makeup artists like Mimi Suleimon, Bibyonce, Flawless Faces by Jane, SooProo and most recently, Edens Glams. This training have helped create and shape her own unique style.

Ife also has a flair for teaching and has trained over 500 persons both virtually and in person; among which many have gone ahead to build their own beauty businesses. She has also volunteered with the federal government of Nigeria to offer empowerment programs through makeup artistry and gele tying. In 2019, Ife founded the Beautiful as You Are (BAYA) Initiative where she and her team offer full makeup and hair makeovers to persons living with a developmental disability to remind them that they are beautiful just as they are.

With a passion and drive for excellence, Ife places a premium on ensuring her team delivers excellent service to all clients.